Instagram can be highly effective, if you use it smart. That's where Instagram hashtags work so well.

Hashtags help you organise and rank for appropriate content on Instagram. They make it simple for your target audience to find you and engage with you. One Instagram study showed that adding at least one hashtag to all of your Instagram posts will, on average, generate over 12% more engagement.

Expand Your Reach

The great things about hashtags is their capability to get to a broad range of people that may follow you on Instagram.

How Do Instagram Hashtags Work?

Example: Let's say a user searches for the term 'cooking'. Instagram will show all the latest posts that contain the 'cooking' term. By using #cooking as a hashtag on your posts, you are communicating with Instagram to put forward your post each time someone lookups that specific term.

Add hashtags to all of your posts with related keywords. Use words and terms you think your users will be searching for. Always use the # symbol before the word, keep it as short as possible and use letters and numbers.

The Best Hashtags For Instagram

Throwing up unrelated hashtags all over Instagram won't do any magic for you. You'll have to carefully select the best and most popular hashtags in order to reach to the right audience for your business. They should be related to the keywords searched by your target market, and you'll need to track which ones perform best for you.

It may take time to find the best hashtags to use. Here are Some strategies:

  • Track your competitor hashtags use on a regular basis to market their business.
  • Test different hashtags and evaluate your results accordingly.
  • Use hashtag counter such as instagram hashtag counter.
Making The Most Of Trending Hashtags

When an event occurs, a new hashtag is often created. If you create post associated with the hashtag, you're more likely to get seen by those who are interested that specific event.

The key is to monitor for when a certain hashtag appears to be popular, and create content using that hashtag in order to take advantage of the large number of viewers the hashtag is receiving.

In the Instagram search engine, look for other hashtags that are associated with your page. Use these hashtags when you create new content. This is another way of reaching out to Instagram users, but don't follow you so would not have seen your posts.

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October 2, 2019