Best time to post on Instagram: calculator

Many of us will agree that the best time is 2 pm or 5 pm yet some will say its 10 am. Studies made by marketing companies suggest that the best time is between 9 AM and 6 PM from Tuesday to Friday.

For example:

Best Times to Post on Instagram for Non-Profit Organizations

  • Best Times: Tuesday at 3:00 PM & 9:00 PM, Wednesday at 3:00 PM & 4:00 PM, Thursday at 2:00 PM & 3:00 PM, and Friday at 10:00 AM & 2:00 PM,

Best Times to Post on Instagram for Healthcare Companies

  • Best Time: Tuesday at 1:00 PM CDT

Best Times to Post on Instagram for Educational Organizations

  • Best Time: Monday at 8:00 PM CDT

Best Times to Post on Instagram for B2C Companies

  • Best Time: Friday at 11:00 AM & 1:00 PM CDT

Best Times to Post on Instagram for Technology Companies

  • Best Time: Wednesday at 10:00 AM CDT

You may be wondering what's the best time for a wedding, traveling, quotes, anime, sport, music, dogs, cats, animal accounts? Where do you find this information? What calculator do I use? Do I have to search for a blog post to find out?

Well, you are in the right place and I have the calculator that you are looking for.

How to successfully search for the best time guide.

I will write a few short steps on how to get the best time for your account using calculator


  1. Determine your niche ( traveling, sports, model, luxury, food, quotes, etc),
  2. Type the corresponding #hashtags into Instagram,
  3. Take 4 - 5 accounts with most followers,
  4. Search each account for the best time on 
  5. will automatically calculate the best time for you,
  6. Repeat test again.

Best time to post on Instagram Europe, Asia, Uk USA Timezones, gmt.?

What's the catch? Isn't the same? Well, time zones do matter.

Why would you like to target the specific continent?

Probably because you own a local business and you want your audience to be closer to your shop, for them to engage with your physical business maybe cut the cost of delivery?


Whatever your reason maybe you have solids reasons for it I'm certain about it.

Here are a few things to consider:

  • Target your audience close to your local business unless you are doing global shipping
  • USA audience is considered valuable with great buying power from the customers. Consider targeting the USA.
  • Check your instagram insights


Why this website / calculator?

To find a better and more reliable way to calculate the best time for Instagram I ended creating this app. The website/ app will automatically scrape and measure the Instagram account that you searched for.

The data you`ll get will be calculated automatically and easy to implement.


The calculator for Best time to post on Instagram

The basic formula that is used to calculate the best posting times is:

Number of Comments (*100) + Number of Likes

The post that had the most engagement will be marked as the best


How to know the best time to post on Instagram and to determine the best day of the week on Instagram?

I believe the right way to know the best time is to see the results. The results will speak for themself and will tell you if what you are doing is effective or you need to change.

Besides the best time consider these to increase engagement rates and stay safe from Instagram radar.

Important things to consider on your account.

  • Content quality
  • Frequency of posting
  • Writing engaging summary
  • Choosing the best hashtags
  • Connecting with other influencers.
  • Consider using a schedule tool to schedule your posts
  • Respecting and following “Instagram rules”


How to measure the best time to post on Instagram?

The application is really simple to use; there are only three steps:

  1. Enter the name of the Instagram account you want the data from.
  2. Click Search.
  3. Wait for the data to be calculated.

What Information Will You Get?

The website displays will calculate the following information:

  • Best Posting Time.
  • Hashtags.
  • Post Engagement.
image displaying best time and day, hastags and most engaging content

Best Posting Time

The image above shows the information you will see regarding posts by month, day and hour. Your best posting time could be based on the day that had the most posts, or a particular time of day. You can use this information to predict patterns for the best posting times. Note that it is calculated based on one month period

The basic formula that is used to calculate the best posting times is:

Number of Comments (*100) + Number of Likes

This is a really powerful tool and increases in value the longer you use it as you can start to see patterns develop. Start experimenting with your posting times and gauge this against those of your competitors.


You will also be shown what hashtags your competitors are using to get their best results. It will display a percentage of how often a hashtag gets used in comparison to others.

Getting ‘no data’ returned for hashtags may mean that the user account is putting their hashtags in the ‘Comments’ section. This is a good habit to get into as it does not take up valuable character spaces.

Post Engagement

This shows every post for a particular day. The post’s ranking is based on the level of engagement it receives. So, this will give you a good idea of the type of content that is currently popular.

Finally, on the right-hand side, there is a ‘Download’ button. This allows you to download the image so you can refer to it later.

The story

Why did I start making this calculator in the first place? Well, I was tired of reading the same old generic posts giving the same old generic advice.

Take this one for instance:

"To find the best time for Instagram posts so that you get maximum engagement in 2019, we’ve analyzed 12 million posts, across multiple time zones, from users with between 100 to 1 million+ followers"

That’s great if your post is one, or more, of those 12 million; but the chances of that are slim.

Why Does This Approach Not Work?

The flaw with this approach is that it is far too generic. Chances are that you have a particular niche within which you operate; for example, that could be as food, travel or sports blogger

This means that you need specific data based on your niche, not some generic statistics, the vast majority of which are irrelevant to your field.

This type of feedback can only come from someone who is both involved in your niche, and someone successful in your niche.

My assumption was this. It would be a better idea to analyze one particular user or business on Instagram. What sort of quality of data might this approach produce? It was whilst asking myself questions such as this one that sparked the idea for this website.

I would like to prove to you that it is highly unlikely that you can take 12 million posts and use them as data for calculating the best time for all users to make their posts. A much more focused method would be to look at a single user or business that closely resembles your own and try to duplicate their success rates.

For example, look at 50 food bloggers from 5 continents and see if you can determine the best time for someone to make a post about food.


image displaying best time and day, hastags and most engaging content

The image above shows us data from two food bloggers; one from Australia and one from Europe. They may be involved in the same niche, but the times of their posts are completely different. Why?

Because you need to take into consideration other factors such as geographical location (and therefore time-zones), audience demographics, and other factors that will impact when people make a post.

The solution is to calculate specific data and thus get specific results. Read on and I’ll show you how.

Let’s assume that you are an aspiring new food blogger based in Australia and you have all your production tools ready to go. You can be producing great content, but you have no idea when the best time to post that content to Instagram is.

Your first step to remedying this is to search for an established blogger in the same niche and location. Someone successful will have done the experimentation and already know when the best time to post is. You want to be aware of what the competition is up to, right?

But this system could be time-consuming and you may not get it right the first few times, if at all.

So, what about a different approach? What about something that helps you identify this best time? What about something that will offer you a much better chance of success?

This application can provide these. It will help you calculate the best time to post, increase your chances of being heard and increase your levels of engagement.

How Does It Work?

image displaying best time and day, hastags and most engaging content

Well, simply speaking, the more relevant the information you want, the more specific you need to be in your search. The level of complexity stays simple, but it just focuses in on real specifics.

So, rather than searching all posts on all niches in all locations, you are going to focus on each. What is the niche, sub-niche, etc?

Where is the location; continent, country, location, even district depending on your niche? What about comments? This is what we’re talking about by getting specific.

Instead of searching thousands of Instagram profiles for irrelevant information, you only need to search one with a focused search and the information you get back will be of incredible benefit.

Just select the business or user that you want to replicate - make it a good one; the best. There’s no point in aiming low; you want success, right, so do what the successful do.

We hope you enjoyed seeing the entire process for writing blog posts, from beginning to end. Feedback? Suggestions? Let us know with a comment!

October 2, 2019 / Updated 01/04/2020